#CollabWithAric

Interactive Miscellaneous

2017

Havas Canada
w: ca.havas.com

Company: Havas Canada Chief Creative Officer: Helen Pak Creative Director: Cory Eisentraut Art Director: Natee Likitsuwankool Copywriter: Deric Moore Photographer: Aric Guite Photography

Photographer Aric Guité needed to find a new way to showcase his talent to advertising professionals. Rather than creating another postcard that would end up in the recycling bin, we created #CollabWithAric. Armed with a list of the top 50 art directors he had always wanted to work with, Aric chose one Instagram photo from each and created a customized response featuring their work and his, along with a fun invitation to collaborate.