Category: Entire Online Campaign
Title: Down Syndrome Answers
When parents learn their unborn child has Down syndrome, they have about ten days to proceed with the pregnancy. With hard questions, they invariably turn to Dr. Google where they’re met with confusing, frightening information. Using data analytics, we found the 40 most-searched questions on Google, and had true experts answer - people with Down syndrome. Now, whenever expecting parents are searching for answers, Down syndrome answers in the moment it’s needed most.
Company: FCB Toronto Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery Art Director: Simon Tuplin Copywriter: Peter Gardiner Account Director: Anabella Mandel Account Executive: Joline Christiani Producer: Judy Hamilton Chief Strategy Officer/Senior Planner: Shelley Brown Senior Strategist: Eryn LeMesurier Digital Strategist: Shelagh Hartford Casting: Jigsaw Casting Director: Elias Campbell Director of Photography: Stephen McLouglin Editor: David Rodriquez
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