Breach

Pro Bono - Single

2014

MacLaren McCann

Company: MacLaren McCann Creative Direction: Hagan Ainsworth, Katie Ainsworth, Chris Moore Copywriting: Katie Ainsworth Art Direction: Chris Moore Agency Producer: Nikki Drakul Production Company: The Vanity Music/Sound: Pirate Toronto Account Supervisor: Glen Mitchell Post Production: The Vanity Agency Planner: Rick Hart

A large percentage of the trash that is trapped in what we now know as Pacific Garbage Patch comes from shoreline debris that’s washed out to sea.So when challenged to create a spot that motivated Canadians to join The Great Canadian Shoreline Cleanup, we asked ourselves, what if the oceans were nothing but garbage patch? Simply a vast landfill. Then we made some ads.

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