Innocence Canada Installation

Young Blood Advertising - Single

2017

KBS Canada
t: 647-882-3119
e: lsharpe@kbsagency.ca
w: kbsp.ca

Company: KBS Canada Chief Creative Officer: Matt Hassell Art Director: Caroline Sierra-Bornais Copywriter: Claudia Kloc Agency Producer: Nick Hutcheson Editor: David Quach Client Service Director: Marie Magnin Account Executive: Mary Cao

Innocence Canada, an organization working to free the wrongly convicted, was close to shutting down. To create awareness, we made a 3D portrait installation of a past exoneree, Ron Dalton, from family photographs that he was absent from. When viewed from one perspective, the photographs came together to show Ron before he went into prison. From the opposite side, an image of Ron eight years later was seen, when he was finally released.

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