7-11 rebranding and packaging by Jenna Navitsky

Complete Design Program - Complete

2009

Jenna Navitsky
t: 215.895.0268 or 215.895.1
e: junesclass@yahoo.com
w: drexel.edu/westphal

Student: Jenna Navitsky School: Drexel University, Antoinette Westphal College of Media Arts & Design Instructor: E. June Roberts-Lunn Program: Graphic Design

The objective of this 7-11 Rebrand and Packaging project was to give the 7-11 brand a simple, uniform, and updated look that would be easily received and interpreted by consumers. Utilizing friendly typography and a color-driven design system, the packaging reinforces the ideology behind the 7-11 convenience store.

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