7-11 rebranding and packaging by Jenna Navitsky
Complete Design Program - Complete
2009
Jenna Navitsky
t: 215.895.0268 or 215.895.1
e: junesclass@yahoo.com
w: drexel.edu/westphal
Student: Jenna Navitsky School: Drexel University, Antoinette Westphal College of Media Arts & Design Instructor: E. June Roberts-Lunn Program: Graphic Design
The objective of this 7-11 Rebrand and Packaging project was to give the 7-11 brand a simple, uniform, and updated look that would be easily received and interpreted by consumers. Utilizing friendly typography and a color-driven design system, the packaging reinforces the ideology behind the 7-11 convenience store.