Year: 2017
Category: Young Blood Entire Advertising Program - Campaign
Title: #GirlPowered

To combat the endless array of sexist messages girls are exposed to every day we created #GirlPowered. But more importantly, we didn’t create it – girls did. This 100% crowd-sourced campaign was featured on billboards, transit ads, television, magazines, newspapers and even in other languages. In the end #GirlPowered was displayed in more than 40 cities, generating over 185 million media impressions on its way to becoming one of Canada’s most talked about campaigns.

Website: ca.havas.com

Company: Havas Canada Chief Creative Officer: Helen Pak Creative Director: Cory Eisentraut Associate Creative Director: Brian Allen Art Director: James Pacitto Copywriter: Charlie Glassman Producer: Francesca Marchese, Hannah DeCelles Editor: Renato Sorbara Director: Christina Hodnet - Clark Stanley Inc. Account Executive: Sarah Rosen, Erin O'Reilly

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