Year: 2012
Category: Cinema (any length) - Single
Title: Car Chase

When you watch TV on the new SHAW EXO network, you don't sit back and watch passively. It's so vivid, intense, and engaging, you literally 'feel' it. To demonstrate this immersive experience, we placed SHAW EXO viewers right in the middle of a Hollywood car chase. (By literally bolting their chairs to the tops of the cars.) So they not only watch the action unfold through their TV screens, but actually feel part of it.

Voice: 416-972-1505

Ad Agency: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Associate Creative Direction: Craig McIntosh, Jaimes Zentil Art Direction: Jaimes Zentil Copywriting: Craig McIntosh Agency Producer: Dena Thompson Production Company: Smuggler / Soft Citizen Director: Stylewar Cinematographer: Oliver Wood Editing Company: General Editorial Editor: Noah Herzog Music/Sound: Human Worldwide Visual Effects: The Mill VP, Group Account Director: Martina Ivsak Account Supervisor: Chris Edmeades Account Executive: Christine Michalejko Client: Shaw Communications Inc. Director, Advertising: Lisa Cooke

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