Big Sisters of BC Lower Mainland Mentor Recruitment

Complete Advertising Program - Complete

2013

DDB Canada
e: paige.calvert@ddbcanada.com
w: ddbcanada.com

Ad Agency: DDB Canada Executive Creative Direction: Cosmo Campbell, Dean Lee Associate Creative Direction: Daryl Gardiner Copywriting: Daryl Gardiner Art Direction: Daryl Gardiner Account Manager: Paige Calvert Illustration: Daryl Gardiner Copywriting: Amina Halim Art Direction: Lisa Chen-Wing Account Supervisor: Lisa Chen-Wing Agency Producer: Sue Bell Film Company: Family Style Director: Jon + Torey Cinematographer: Mick Reynolds Line Producer: Liz Dussault, Dennis Beier Post Production Facility: JMB Post Editor: Daniel Pruger Online Editor: Randy Egan Audio House: Griffiths, Gibson & Ramsay Audio House Producer: Peter Clarke Audio House Engineer: James Spooner Casting: Mann Casting Colourist: Randy Egan

Big Sisters of BC Lower Mainland was facing a drop in their numbers of volunteers. The main barrier to getting women to enlist was a misperception that getting involved required a large investment of time. This is far from true. So we created a campaign of the shortest messages possible to demonstrate that being a Big Sister takes less time than most women think.

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