Spoonhook

Young Blood Advertising (print) - Single

2013

Ogilvy & Mather
e: infotoronto@ogilvy.com

Chief Creative Officer: Matt Hassell Associate Creative Direction: Christopher Halminen Copywriting: Laura Sadler Art Direction: Pedro Ramos Account Director: Mark Forward Account Supervisor: Aoife Coyne Account Executive: Lakshman Pushparajan Client: Charlie Clark, Rebecca Orellana Ad Agency: Ogilvy & Mather

Ben & Jerry’s is a quirky brand known for doing things a little differently. When they decided to launch their much-anticipated Phish Food flavour in Canada – a whimsical ice cream filled with chocolate fish – we knew we needed the right kind of hook. So we made one, out of a spoon.