Food/Clothing/Shelter

Craft-Animation - Series

2014

GREY

Company: GREY Chief Creative Officer: Patrick Scissons Creative Direction: James Ansley Creative Team: Yusong Zhang, James Ansley Producer: Sam Benson, Isobel Conroy Account Service: Stephanie Nerlich, Malcolm McLean Production/Clean Up/Sound Design: Nexus Productions, Time-Based Arts, Fonic Director: Johnny Kelly Project Lead: Mark Davies Production Manager: Zoe Verrier-Stunt, Fernanda Garcia Lopez Director of Photography: Mathew Day Stop Frame Animator: Matthew Cooper, Gary Cureton Art Direction: Andy Gent Compositor: Rob Ward, Alasdair Brotherston Sound Design: Barnaby Templar Client: The Salvation Army

Every Christmas Salvation Army kettles appear on streets and in malls across Canada soliciting donations that will provide food, shelter and clothing to the less fortunate. To demonstrate the transforming power that a donation to a kettle has, we created three simple animations where a single dollar drastically changes someone’s circumstances for the better.