Award Program: Television
Year: 2015
Category: Branded Content - Single
Title: In Her Shoes

Our goal with our campaign was to engage the public’s sense of empathy and remind Canadians how devastating a breast cancer diagnosis can be. To achieve this we created an emotional 2-minute film utilizing a special body-mounted camera that allowed the viewer to feel like weren’t just watching the story, they were living the story.

Voice: 416-510-1771

Company: Cundari Chief Creative Officer: Andrew Simon Group Creative Director: Cory Eisentraut, Mike Sipley Art Direction: Jason Lee Copywriting: Francesco Grandi Agency Producer: Alina Prussky Account Director: Kristin Vekteris Account Supervisor: Keira Lalonde Production Company: Sons & Daughters Executive Producer: Liane Thomas Director: Michael Lawrence Line Producer: Todd Huskisson Post Production Company: Married To Giants Editor: Graham Chisholm Colourist: Tricia Hagoriles Audio House: Apollo Studios Music/Sound: Rob Simonsen Casting: Steve Mann

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