In Her Shoes

Online Single

2015

Cundari
w: cundari.com

Company: Cundari Executive Creative Direction: Andrew Simon Creative Direction: Mike Sipley, Cory Eisentraut Art Direction: Jason Lee Copywriting: Francesco Grandi Agency Producer: Alina Prussky Account Director: Kristin Vekteris Account Supervisor: Keira Lalonde Production Company: Sons & Daughters, Apollo Studios Executive Producer: Liane Thomas Director: Michael Lawrence Line Producer: Todd Huskisson Post Production Company: Married To Giants Music/Sound: Rob Simonsen

Winning Website: youtu.be/5eahGwZ9VLA

Our goal with our campaign was to engage the public’s sense of empathy and remind Canadians how devastating a breast cancer diagnosis can be. To achieve this we created an emotional 2-minute film utilizing a special body-mounted camera that allowed the viewer to feel like weren’t just watching the story, they were living the story.