Black Label

Packaging Photography - Series

2012

Michael Mahovlich Photography
t: 416-588-0326
e: michael@mmphotos.com
w: mmphotos.com

Client: Loblaw Inc. Art Direction: Jason Hobson Photography: Michael Mahovlich Artist's Rep: Paola Giavedoni Photography Producer: Melanie Godecki Digital Imaging: Esther Van Geest

Our task was to produce and create exclusive black and white images that reflect the quality that goes into each product. We drew inspiration from the country of origin, individual craft and care for over 200 individual products, taking us to six different countries over a three month period.