Scotiabank Big Dreams

Craft - Direction - Series

2017

Bensimon Byrne
w: bensimonbyrne.com

Company: Bensimon Byrne Creative Director: Joseph Bonnici, Dan Strasser Art Director: Gints Bruveris Copywriter: David Mueller Agency Producer: Michelle Pilling Group Account Director: Erin O'Connor Business Lead: Jordan Lane Production House: OPC Production House Producer: Harland Weiss Director: Gary Freeman Line Producer: Matt MacLennan Post Production Offline: Saints Editorial Offline Producer: Stephanie Hickman Offline Editor: Ross Birchall Post Production Online: Fort York VFX Online Producer: Erica Bourgault-Assaf, Stephanie Pennington Online Editor: Ernie Mordak, Sean Cochrane Transfer: Alter Ego Colourist: Eric Whipp Audio House: Berkeley Audio Producer: Tyna Maerzke, Kelly McClusky Audio Engineer: Jared Kuemper, Annelise Noronha Post Production Online (Hockey Dreams): The Vanity Audio House (Hockey Dreams): Grayson Matthews

The spots in this series bring to life big dreams by using kids to recreate iconic goals in hockey and fútbol. Authenticity was key. The director, Gary Freedman, watched the original goals relentlessly, and directed the kids to replicate every move, every deke, as closely as possible. It was left to Gary to craft the best performances in camera, and nail the details across a range of locations.