Category: Integrated Campaign
Title: 35 Million Directors
The 35 Million Directors project invited Canadians to upload their videos of Canada to help us show the world what a visit to Canada is really like. Our final video is made up entirely of footage uploaded by Canadians to our site. The spot showcases real Canadian experiences from across the country from the points of view of real Canadians.
Ad Agency: DDB Canada Executive Creative Direction: Cosmo Campbell, Dean Lee Creative Direction: Josh Fehr Associate Creative Director: Murray Falconer, Neil Shapiro Copywriting: Jon Mandell, Neil Shapiro Art Direction: John Larigakis Account Supervisor: Kelly-Anne Davis Agency Producer: Dana Rudelier Design: Ellie Moon Development: FCV Information Architect: Derek Lau Digital Strategist: BJ Vicks Cultivator: BJ Vicks Contest Site Developer: ThisMoment Inc.
Winning Website: awards13.trbv.com/342f9/
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