Award Program: Interactive Media
Year: 2014
Category: Financial Services
Title: #oldestrivalry

We created a social campaign that gave hockey fans’ heckles the old time treatment.

Website: www.maclaren.com

Company: MacLaren McCann Creative Direction: Cam Boyd, Troy McGuinness Art Direction: Jessica Delorme Copywriting: Jill Mack, Matthew Lee Agency Producer: Grace Lee, Nikki Drakul Production House Producer: Caitlin Mulqueen Production Company: MacLaren Craft On-line Editor: Jason DeMelo English Quartette: Shoptimus Prime French Quartette: Quartom Executive Creative Direction: Sean Davison, Mike Halminen

Winning Website: www.awardsubmissions.ca/mcoldestrivalry/

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