Award Program: Interactive Media
Year: 2013
Category: Viral
Title: Eau de Pizza Hut

Pizza Hut Canada asked their Facebook fans to come up with a name for a yet-imaginary Pizza Hut scented perfume. After an overwhelming number of responses, it was clear that this Pizza Hut fragrance needed to become real. And so we made it. News of “Eau de Pizza Hut exploded, first across Twitter before being picked up on by the likes of Conan O’Brien, Jimmy Fallon, Jay Leno and Anderson Cooper.

Voice: 416-340-7111

Ad Agency: Grip Limited Creative Direction: Rich Pryce-Jones, David Chiavegato Art Direction: Julia Morra Copywriting: Trevor Gourley Account Director: Bryden McDonald

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