Rethink Advent Calendar

Self-Promotion

2014

Rethink
t: 604-685-8911
w: rethinkcanada.com

Company: Rethink Creative Direction: Ian Grais, Chris Staples, Dre Labre Art Direction: Nicolas Quintal, Irene Pau Copywriting: Max May Print Producer: Cary Emley, Sue Wilkinson Photography: Alastair Bird Studio Artist: Tom Pettapiece Broadcast Producer: David Fraser-Winsby, Monika Ghobrial Digital Producer: Anna Pellicci Developer: Jamie Graham, Devin Leggett, Scorpio Lam Digital Strategist: Darren Yada Content Strategist: Leah Gregg Director: Nicolas Quintal, Chris Nielsen Editor: Chris Nielsen Post Production Company: Bandit Collaborative Account Manager: Daylan Wong

In place of a traditional holiday card this year, we created a digital advent calendar. On a microsite, users were invited to scroll around the outside of our agency office building to find each day's advent window. When they did, users could open the window up to watch one of 25 separate Vine videos created for the site.