Mazda Massive Test Drive

Advergaming

2014

JWT Canada

Company: JWT Canada Creative Direction: Brent Choi, Ryan Spelliscy, Chris Page, Colin Winn, Jim Wortley Art Direction: Chris Page, Anita Wypych Agency Producer: Simon Conlin Production Company: IAMSTATIC / Topix Music/Sound: Drastic Music + Technology Technology partner: Timeplay Client Service Director: Neil MacLellan Account Director: Chloe Gravelle Media Agency: Excelerator Media

The world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Our social driving game turned every phone into a wheel for an immersive test drive experience. The audience matched the driver on the big screen to score points or recieve vibration feedback to stay on course. All players were ranked, and were pushed an offer to sign up for a real test drive via the app.