Unite All Originals 2013

Integrated Campaign

2014

SID LEE

Company: SID LEE Client: adidas AG Creative Direction: SID LEE Agency Producer: JIMMY LEE, SID LEE TECHNOLOGIES Production Company: Stinkdigital, B-REEL, Iconoclast Flash Animator: Machine Molle, Digital District Director: So Me, Walter Mauriot, Alex Courtes Director of Photography: Arnaud Potier, Jody Lee Lipes Executive Producer: Mourad Belkeddar, Charles Marie Antonioz Producer: Geoff Mclean Music/Sound: A Trak, Run DMC Production House Producer: Nell Jordan, James Britton, Malachy Mcanenny Editor: Nicolas Larrouquere

We kicked things off by uniting DJ/producer A-Trak and designer SO-ME to collaborate on an exclusive track and music video. Fans continued on to The Collider, an experience that let them mash up various artists and art forms to create unique content. Next, we reunited Run-D.M.C. with A-Trak, creating the first voice-controlled interactive music video. A print and digital campaign invited people to get in on the collaboration.