Shoe Trays

Advertising - Series

2013

Jessica Liew, Kira Campbell
w: jessicaliew.com

Students: Jessica Liew, Kira Campbell Copywriter: Jessica Liew Designer: Kira Campbell Agency: Spring Advertising School: Humber College Program: IDEA Program School: Capilano University

Faced with limited walk-by traffic, Shoe Phix needed a way to bring its products to their target market in order to drive more traffic to their store. Keeping in mind the need women have for visualizing themselves in potential new shoes, several pairs of shoes were photographed from the perspective of someone looking down at their feet. These photos were then placed on the food trays at a nearby grocery store.

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