Category: Advertising Photography - Series
Title: Aids One Life
HIV still lurks around the corner and a simple fact remains: each time you sleep with someone, you also sleep with his past. This campaign, which aims to get people tested, targets heterosexual women and homosexual men, the two groups most at high-risk of exposure to HIV.
Photography: Alain Desjean Creative Direction: Gaëtan Namouric Art Direction: Sébastien Deland Retouching: Claude Lafrance Assistant: Alexandra Boucher, Jean Philippe Duford, Marco Campanozzi Ad Agency: Bleu Blanc Rouge Makeup Artist: Amélie Thomas Client: One Life
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