Year: 2012
Category: Design/Packaging - Single
Title: Plymouth Gin Redesign

To leverage the historical provenance (1793) and truly high standing (triple gold winner) of this gin, the redesign takes advantage of a classic squared bottle and the combination of old and new typography. Supporting graphic elements are drawn from 17th century sea maps and monastic scribes, an homage to the birthplace of this particularly fine gin. The redesign easily positions Plymouth in its rightful place in the super-premium category.


Student: Carl Shura Instructor: Al Guzzi School: Red River College

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