Hire Jim

Online Video

2014

Bensimon Byrne
w: bensimonbyrne.com

Company: Bensimon Byrne Executive Creative Direction: Joseph Bonnici Art Direction: Debbie Chan, Jonathon Ciordas Copywriting: Karen King, Jamie Kaiser Agency Producer: Christine Pacheco Production Company: OPC Director: Jeff Low, OPC Post Production: Poster Boy Post Editor: Griff Henderson, Poster Boy Post Audio House: Pirate Toronto Business Lead: Jill Engleman Account Director: Sara Myers Project Manager: Brittany Willrich

People think youth lack ambition. But that just isn’t true; what they lack are opportunities. These spots show determined youth going to extreme lengths to land a job. Each ad ends with a push to the Ontario Government’s ‘Ready.Set.Work’ program, which helps youth under 30 build skills, start a business, or find a job. The $300 million dollar work program aims to get thousands of young people working this year.