County of Frontenac Brand Identity

Logo & Brand Identity Design - Series

Population Between 100,001 and 500,000

2017

RedTrain

Company: RedTrain Creative Director: Jon Allison RGD Designer: Jon Allison RGD Strategist: Kathleen Vollebregt Client: County of Frontenac

The objective was to develop a region-wide brand and positioning strategy that unifies four municipalities. Frontenac has a diverse landscape and offers a variety of experiences. People from all walks of life are offered an adventurous, recreational and simple lifestyle.The logo symbolizes adventure, representing the lifestyle and landscape of Frontenac County. The brand builds a sense of place as demonstrated in the tagline, #InFrontenac. In Frontenac, adventure is about the experience.