Agora

Entire Design Program

Population Above 500,000

2017

Community
w: thecommunity.ca

Company: Community Creative Director: Jenny Vivar, Art Mandalas Designer: Rae Drake, Reena Mistry Copywriter: Robby Frankel

Bringing the Aegean way of life to Queen Street West, Agora is a modern grab-and-go Greek market. Community was tasked with developing a unique identity that would share a design pedigree with the “mother brand,” Mamakas, while making a new name for itself. A classic black and white colour palette is complemented by warm craft paper textures, vintage photography and dynamic patterning, for a look that’s rustic and fresh at once.