We are the Cougars

Motion - Single

Population Above 500,000

2018

Mount Royal University
w: mru.ca/WeAreTheCougars

Company: Mount Royal University Executive Producer: Melanie Rogers Producer: Dave McLean Creative Director: Michal Waissmann Copywriter: Dave McLean Director: Glenn Diehl Director of Photography: Noah Leach Editor: Glenn Diehl Sound Production: 6º Sound | Music Project Coordinator: Mackenzie Cann, Dana Heise, Deanna Kweens, Katya Sodamin, Laura Winter Art Director: Arielle Louden

Winning Website: youtube.com/watch?v=TXHkK0Lvodo

Messing with school history in the form of a logo redesign can be a touchy task for even the most daring creative teams. We created the We are the Cougars brand introduction video to demonstrate to everyone in our community – students, faculty, staff and alumni – that the new Mount Royal University Cougars brand was for them. The excitement and enthusiasm it kindled truly helped forge the success of the Cougars brand launch.