Caribou Creative X Canoe Brewpub Beer Label Design
Packaging Design - Series
Population Between 100,001 and 500,000
2018
Caribou Creative (Laura Prpich)
t: 250-812-9895
e: hello@cariboucreative.ca
w: cariboucreative.ca
Company: Caribou Creative (Laura Prpich) Creative Director: Laura Prpich Client: Canoe Brewpub Photographer: Paige Owen Printing Company: ASL Print FX
Canoe Brewpub is a waterfront brewery and restaurant located in downtown Victoria on Vancouver Island, BC. Motivated to progress with the craft brewing scene, brewmaster Daniel Murphy was inspired to develop eight seasonal and signature beers. To complement the bright burst of flavours, the new branding was inspired by geometric designs of traditional canoe paddles that reference not only the brewpub’s namesake, but the local cultural ties of cabin and camping lifestyle, and adventure.