Crazy Uncle

Entire Design Program

Population Between 100,001 and 500,000

2018

Channel 13 Advertising & Design Inc.
t: 905-264-2413
e: info@channel13.ca
w: channel13.ca

Company: Channel 13 Advertising & Design Inc. Creative Director: Michael Gioffre, Gianluca D'Acchille Brand Planner: Riel Sammy Graphic Designer: Hayley Capson Copywriter: Nadia Bashir

Crazy Uncle is a quirky, bold and vibrant line of ready-to-drink alcoholic beverages. The company turned to Channel 13 to refresh its brand identity as a coveted, nostalgic and social cocktail. Channel 13 capitalized on Crazy Uncle’s bright colour palette, rich flavours and smooth textures to seamlessly bring our favourite childhood beverages into adulthood. The team achieved this by completely redesigning its company website and implementing an ongoing Instagram campaign.