Gibbard District
Entire Design Program
Population Between 100,001 and 500,000
2018
Channel 13
t: 905-264-2413
e: gianluca@channel13.ca
w: channel13.ca
Company: Channel 13 Advertising and Design Inc. Creative Director: Michael Gioffre, Gianluca D'Acchille Brand Planner: Riel Sammy Copywriter: Nadia Bashir Web Developer: Aaron Shapland
Gibbard District is a new waterfront community located in Napanee, Ontario. Channel 13 was approached to develop all branding and marketing for this community project. Built on the historical land of the Gibbard Furniture Factory, Channel 13 coined the name “Gibbard District” to honour the company’s legacy across all marketing touchpoints. Looking beyond the condo development, Channel 13 brought to life its vision of an energetic urban centre for residents and community members to enjoy.