Buried

Radio Commercials - Single

Population Above 500,000

2018

Cossette

Company: Cossette Executive Creative Director: Michael Milardo Creative Director: Pierre Chan Copywriter: Pierre Chan Audio House: Wave Productions Producer: Philippa Groom Account Supervisor: Robin Russell

One in 5 calls to 9-1-1 in Vancouver are not real emergencies. These calls tie up the phone lines and take resources away from people who need immediate help. We needed to educate Vancouverites about the existence of a non-emergency line in their community, convince them not to call 9-1-1 for non-emergencies, and make them aware of how these non-emergencies can compete with real emergencies for a dispatcher's time and attention.