Photobomb

Entire Advertising Campaign

Population Between 100,001 and 500,000

2017

Jan Kelley
e: info@jankelley.com
w: jankelley.com

Company: Jan Kelley Executive Creative Director: Karen Howe Associate Creative Director: Geoff Redwood Art Director: Mark Walters Copywriter: Jef Petrossi Agency Producer: Alisa Pellizzari Account Director: Amy Williams Account Manager: Cassie McVicar Media Manager: Terri Cameron

People are touchy about public transit – especially when routes are updated. With upcoming service changes, Oakville Transit had to find a way to educate its riders. Enter our ‘Photobomb’ campaign. Using a quirky neighbourhood bus driver who photobombs unsuspecting riders, the campaign launched with a community activation and continued with indoor/outdoor ads, digital ads and social media. Its success proves a little humour travels a long way.