CIBC - Private Wealth Management - Portraits

Craft Illustration - Series

2018

Juniper Park\\TBWA Communications
t: 416-260-6600
w: juniperparktbwa.com

Juniper Park\TBWA Communications Group Creative Director: Christina Gliha Designer: Lianna Petridis Group Creative Director: Hylton Mann Illustrator: Jen Mann, Shaun Downey Group Creative Director: Andy Linardatos VP: Shelly-Ann Scott Account Coordinator: Kristen Lee

CIBC Private Wealth Management creates personalized portfolios by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist captures the essence of their subjects. The communication began with a documentary series that paired real clients with well-known portrait artists. The series followed every stage of the process – from the first meeting, to the finished painting. These portraits formed the basis of a multi-channel campaign.