Qoñi

Brochure/Catalogue - Single

2016

Leo Burnett, Toronto
t: 416-925-5996

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Ryan Crouchman Designer: Marcelo Hong, Peter Lee Copywriting: Jessica Mori Art Direction: Marcelo Hong, Peter Lee, Laure Stromboni Agency Producer: Laurie Filgiano Print Producer: Gord Cathmoir, Anne Peck Photography: Saty + Pratha Group Account Director: Allison Litzinger Account Executive: Maura Kelly Planner: Tahir Ahmad

Creating a world of warmth.A small artisan community in Peru needed help turning their handmade knit goods into a modern fashion brand ready for the global market. We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags. Qoñi, meaning warmth in the region’s native language, was perfectly suited to the brand’s line of cozy alpaca goods.