Be The Vote Logo

Logo/Wordmark/Brand Identity - Single

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Rethink Client: Be The Vote Creative Direction: Ian Grais, Chris Staples Designer: Hans Thiessen Writer: Sean O'Connor Content Strategist: Leah Gregg Outreach Coordinator: Rosa Tang Account Manager: Marie Lunny

Only 42% of Canadians aged 18-30 voted in the 2011 federal election. Be The Vote, a non-profit run by a group of young Canadians, wanted to change that.The first step to change was creating an identity that provoked young voters into taking action. The solution was to show that every vote – while seemingly small – is an opportunity to make your mark.

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