PR%F Identity

Logo/Wordmark/Brand Identity - Series

2016

WAX
w: wax.ca

WAX Design Director: Monique Gamache Creative Direction: Trent Burton Designer: Jake Lim, Eric Seymour Copywriting: Chris Lihou Printing Company: UNICOM graphics

We mixed the sentiment of alcohol's proof (or percentage) with vintage illustrations and a droll narrative to create a brand that celebrates the heritage of mixology while still feeling modern.

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