PR%F Identity
Logo/Wordmark/Brand Identity - Series
2016
WAX
w: wax.ca
WAX Design Director: Monique Gamache Creative Direction: Trent Burton Designer: Jake Lim, Eric Seymour Copywriting: Chris Lihou Printing Company: UNICOM graphics
We mixed the sentiment of alcohol's proof (or percentage) with vintage illustrations and a droll narrative to create a brand that celebrates the heritage of mixology while still feeling modern.