Year: 2018
Category: Public Service/Charity Design - Single
Title: Free AF

For Canada Day, The Canadian Centre for Diversity and Inclusion, one of Canada’s leading human and equal rights organizations, wanted to bring core Canadian values to a younger audience and heal divides at a time when divides are all too common.We created a new anthem for Canada that redefined what it meant to be free. And in such a diverse, multicultural country, being free means you’re free to be yourself, without fear of persecution.


Rethink Client: CCDI Creative Director: Ian Grais, Chris Staples Art Director: Ian Grais Writer: Sean O'Connor Director of Amplification: Darren Yada Strategist: Sam Massooleh Production Company: Dancing Line Productions Animator: Anik Rosenblum Producer: DW Audio House: Wave Productions Audio Producer: Megan Hughes, David Gaudet

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