Free AF

Public Service/Charity Design - Single

2018

Rethink
w: rethinkcanada.com

Rethink Client: CCDI Creative Director: Ian Grais, Chris Staples Art Director: Ian Grais Writer: Sean O'Connor Director of Amplification: Darren Yada Strategist: Sam Massooleh Production Company: Dancing Line Productions Animator: Anik Rosenblum Producer: DW Audio House: Wave Productions Audio Producer: Megan Hughes, David Gaudet

For Canada Day, The Canadian Centre for Diversity and Inclusion, one of Canada’s leading human and equal rights organizations, wanted to bring core Canadian values to a younger audience and heal divides at a time when divides are all too common.We created a new anthem for Canada that redefined what it meant to be free. And in such a diverse, multicultural country, being free means you’re free to be yourself, without fear of persecution.

Share
|