MaRS

Entire Design Program

2018

Sid Lee
w: sidlee.com

Sid Lee Executive Creative Director: Tom Koukodimos, Jeffrey Da Silva Creative Director: Laura Stein Copywriter: Zachary Radford Designer: Dominic Liu, Ariane Leblanc Account Director: Katherine Craig Account Supervisor: Sophie Carle Strategist: Deven Dionisi, Carolyn Tso, J.J. Sullivan

MaRS is one of the largest innovation hubs in the world, leading research in cleantech, fintech, health, work and learning. They bring entrepreneurs together to create a better world. MaRS’ identity, however, felt cold and institutional. It did not reflect its collaborative, collective, and active role in progress. The goal of the rebrand was to make MaRS more open, more human, and more inspiring—to create a look that reflects the big things going on inside.