Category: Entire Design Program - Campaign
Title: Home Hardware Rebrand
For millennials, DIY projects have become a source of pride and accomplishment on social media. But while they want to do these projects themselves, they don’t necessarily want to do them alone. Home Hardware’s 1,200 dealers are just the people to help with their knowledge and expertise. This redesign set out to inspire Canadians to tackle projects around their homes and show that, no matter the project, doing it yourself doesn’t mean doing it alone.
john st. Executive Creative Director: Angus Tucker, Stephen Jurisic Creative Director: Mark Scott Design Director: Mooren Bofill Associate Design Director: Jacqueline Lane Designer: Jacqueline Lane, Michael Arnott, Carol Hung, David Taylor, Christian Hansen Art Director: Simon Au, Gerardo Agbuya, Steve Ierullo, Dorota Pankowska, Ela Kallonen Copywriter: Sanya Grujicic, Kohl Forsberg, Martin Stinnissen, Ryan Kukec, Jesse Wilks, Hemal Dhanjee, Liz Allemang, Maddie Rosenberg Team Leader: Nick Pigott Account Director: Bianca Myers Account Supervisor: Stuart Milligan Account Executive: Jaclyn Cooper Account Coordinator: Malick Ba, Anneke Van Den Hof Executive Director, Strategy: Megan Towers Senior Strategist: Colin Caroll, Fanny Rabinovitch-Kuzmicki Production Company: Tendril Illustrator: Adrian Forrow
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