2016 Season 2 Studio Collection Catalogue

Brochure/Catalogue - Single

2017

Herschel Supply Company
w: herschel.com

Herschel Supply Company Art Director: Kira Campbell Creative Director: Jamie Cormack Photographer: Stephen Wilde Editor: Frank Daniello

For Summer, the objective was to create a catalogue for the Studio Collection that would showcase the modernistic and design-driven product that would position it within the Tier 2 accounts. It served simultaneously as a catalogue, a workbook for distributors and as a tool that sales teams could use to educate Herschel Supply’s potential distributors.The minimal colour palette, typography and design were influenced by the technical approaches used in the Studio Collection’s development.