Year: 2018
Category: Entire Design Promotion Program - Campaign
Title: Think Classic

We were tasked to bring the CLASSIC® brand back to life, overhauling the dated offerings by creating new colors and nishes, and developing a more timeless look for the new CLASSIC® Collection. Designed by (and for) designers, the new CLASSIC® Collection has been consolidated to 3 swatch books, featuring 8 new colors and 2 new textures.


Design Army Chief Creative Officer: Pum Lefebure CEO : Jake Lefebure Art Director: Sucha Becky

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The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!