Think Classic
Entire Design Promotion Program
2018
Design Army
w: designarmy.com
Design Army Chief Creative Officer: Pum Lefebure CEO : Jake Lefebure Art Director: Sucha Becky
We were tasked to bring the CLASSIC® brand back to life, overhauling the dated offerings by creating new colors and nishes, and developing a more timeless look for the new CLASSIC® Collection. Designed by (and for) designers, the new CLASSIC® Collection has been consolidated to 3 swatch books, featuring 8 new colors and 2 new textures.