Actionable Brand Identity
Logo/Wordmark/Brand Identity - Series
2017
Underline Studio
t: 416-341-0475
e: fidel@underlinestudio.com
Underline Studio Creative Director: Fidel Pena, Claire Dawson Designer: Hannah Lee, Fidel Pena
As a growing, multi-faceted business, Actionable needed to streamline communications. Actionable approached Underline to develop a new brand identity and to roll it out across the many sub-brands offered under their umbrella. Underline developed an identity system that included iconography for each sub-brand that represented each line of business. Used together it creates a dynamic system of collateral that explains the story of Actionable.