Year: 2017
Category: Logo/Wordmark/Brand Identity - Series
Title: End Diabetes

In 2017, The Canadian Diabetes Association changed their name to Diabetes Canada. Along with this change came a new logo and brand identity designed to broadcast their ultimate goal: ending the diabetes epidemic that already affects 1 in 3 Canadians. The new “strikethrough” in their logo ensures this mission is captured in every piece. The strikethrough is also used across campaign communications to show how opinions and lives can be transformed by ending diabetes.


Juniper ParkTBWA Chief Creative Officer: Terry Drummond, Alan Madill, Barry Quinn Copywriter: Julia Forrester Art Director: Sarah Quinto Designer: Dave Kenny Creative Director: Louis Duarte Account Director: Helen Winfield Account Executive: Nicole Piercey

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