Year: 2017
Category: Logo/Wordmark/Brand Identity - Series
Title: Barre Belle

Say ballet you think grace, beauty and tutus. What you don’t think of is the strength and tolerance for pain that rivals any sport. Barre Belle wanted an identity that was a nod to both facets of ballet, while creating a cult following.The mark was inspired by the “X” of a ballet slipper wrapped around a dancer’s ankle. It represents the tradition of ballet and the bold, transformative nature of barre work.

Voice: 403-626-9323
Website: wax.ca
Email: workingwithus@wax.ca

WAX Creative Director: Trent Burton Design Director: Monique Gamache Designer: Eric Seymour

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