Canadian CEO Olympic Invite

Design Miscellaneous - Single

2014

Leo Burnett, Toronto

Leo Burnett, Toronto Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Marcus Sagar, Noreel Asuro Copywriting: Marcus Sagar, Michael Tung Art Direction: Scott Leder, Chris Duchaine, Jeff Watkins Illustration: Pau Bonet Chief Creative Officer: Judy John Designer: Scott Leder, Chris Duchaine, Jeff Watkins Photography: Arash Moallemi Agency Producer: Kim Burchiel Group Account Director: David Kennedy Account Executive: Angelica Bennett Printing Company: Somerset Graphics Co. Ltd. Client: Bell

An invite, itinerary and an art piece all in one. A Canadian spin on Russian nesting dolls, this is an invite from the CEOs of Bell and Air Canada to the Canadian business elite. Each of the five dolls represents an invitation to the five different events they will attend. When opened, a coloured ring is revealed, formingthe five Olympic rings when combined.

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