Freestyle Canada - Logo Series

Logo/Wordmark/Brand Identity - Series

2017

Will
w: hiwill.ca

Will Executive Creative Director: Nick Richards Director of Strategy: Ute Preusse Creative Director: Lisa Lebedovich Creative Director/Copywriter: Blair Dewan Associate Creative Director: Jenn Hicks Designer: Briony Crane Copywriter: Alene Shanazarian Production Artist: Will Erickson Production Manager: Shannon Cherry Account Director: Noemie Bessette Account Manager: Nicola Poskitt

Freestyle Canada is a brand that lives up to the unparalleled athleticism and creativity of Canada's (and the world’s) elite freestyle skiers. The result is a symbol of pride and passion, a burst of colour in a snowy white canvas. The logo represents an abstracted maple leaf created from skis, in positions only Freestylers achieve. It's application represents the colour, creativity and expression that runs through the veins of the freestyle lifestyle.