Naturoney

Logo Applications - Series

2017

lg2

lg2 Client: Naturoney, Redmond Hayes, Nancy Jean Creative Director: Claude Auchu Graphic Designer: Marie-Pier Gilbert Account Coordinator: Ingrid Roussel, Marion Haimon, Constance Delille Planner: Pénélope Fournier Production Company: lg2fabrique

Naturoney, which sources honey-based products from beekeepers all over the world, needed to rethink its entire brand platform to support its expansion. The new positioning, Naturoney, the nature of honey, forms the foundation of the visual identity, borrowing the bee’s yellow and black striped graphic code. The “N” of the logo is barred and a floral element serves as both decoration and key source of information. The positioning is subtlety announced through the transparent packaging.