The Playlist Co.
Complete Design Program - Complete
2016
Blok Design
t: 416-927-7077
e: disinfo@blokdesign.com
w: blokdesign.com
Blok Design Creative Direction: Vanessa Eckstein, Marta Cutler Design: Vanessa Eckstein, Kevin Boothe, Miki Arai Copywriting: Marta Cutler
The Playlist Co specializes in sonic branding for some of Canada’s top hospitality experiences. A new identity was needed to keep pace with their growth. The identity builds on the partners’ gift for combining genres and eras to create transformative auditory journeys. Subtle movements of colour, space and pacing mirror the tonalities and shifts in music that profoundly affect our emotions, while the logo has its own unique rhythm.